
In 2012 it was ranked number 33 among the "Top 100 Picture Books" in a survey published by School Library Journal – the second of five Dr. Panel discussion on "Business and Society in The Lorax", New York Law School, March 1, 2013, C-SPANīased on a 2007 online poll, the National Education Association listed The Lorax as one of its "Teachers' Top 100 Books for Children". On June 16, 2019, the tree was reported to have fallen. It is believed that a Monterey cypress in La Jolla, California was the inspiration for The Lorax.

It's not." He then gives the boy the last Truffula seed and urges him to grow a forest from it, saying that, if the trees can be protected from axes that hack, then the Lorax and all of his friends may come back. In the present, as his buildings fall apart around him, the Once-ler, at last, realizes out loud what the Lorax meant: " Unless someone like you cares a whole awful lot, nothing is going to get better. Distraught by the destruction of the forest, the Once-ler punished himself for his actions with self-imposed exile, pondering the message for years. Where he last stood was a small pile of rocks with a single word: "UNLESS". The Lorax said nothing but with one sad backward glance lifted himself into the air "by the seat of his pants" and disappeared through a hole in the smoggy clouds. Without any raw materials, the factory shut down and the Once-ler's relatives abandoned him in the now-decimated environment. The Once-ler was unrepentant and defiantly told the Lorax that he would keep on "biggering" his business, but at that moment, one of his machines chopped down the very last Truffula tree of all. The Lorax returned to complain that the factory had polluted the air and water, forcing the Swomee-Swans and Humming-Fish to migrate as well. The Lorax appeared again to report that the small bear-like Bar-ba-loots, who eat Truffula fruits, were short of food and had been sent away to find more. The Once-ler's relatives all came to work for him and new vehicles and equipment were brought in to log the Truffula forest and ship out Thneeds.

The Once-ler's small shop grew into a large factory. However, the first person to pass by purchased the Thneed for $3.98 (equivalent to $27 in 2021), so the Once-ler was encouraged and started a business making and selling Thneeds. The Lorax, who "speaks for the trees," emerged from the stump of the Truffula and voiced his disapproval both of the sacrifice of the tree and the Thneed itself. The Once-ler, having long searched for such a tree as the Truffula, cut one down and used its silk-like foliage to knit a Thneed, an impossibly versatile garment. The Once-ler tells the boy of his arrival in a beautiful valley containing a forest of Truffula trees and a range of animals. The boy pays the Once-ler fifteen cents, a nail, and the shell of a great-great-great-grandfather snail to hear the legend of how the Lorax was lifted and taken away. In The Lorax I was out to attack what I think are evil things and let the chips fall where they might." Ī young boy living in a polluted area visits a strange isolated man called the Once-ler on the Street of the Lifted Lorax. He was able to create a story addressing industrial/ economic and environmental issues without it being dull: " The Lorax came out of me being angry.

The story encourages personal care and involvement in making the situation better: "Unless someone like you cares a whole awful lot, nothing is going to get better. The story is commonly recognized as a fable concerning the danger of human destruction of the natural environment, using the literary element of personification to create relatable characters for industry (as the Once-ler), the environment (being the Truffula trees) and activism (as the Lorax). Seuss works, most of the creatures mentioned are original to the book. It chronicles the plight of the environment and the Lorax, who is the titular character, "speaks for the trees," and confronts the Once-ler, who causes environmental destruction. The Lorax is a children's book written by Dr.
